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How to Build and Sustain a Business in an Unstable World

Does the world feel a bit unstable right now?

A bit?

Tariffs. War in the Middle East. Rising prices. A sluggish economy. High taxes. Governments that make you shake your head.

Of course, in times past, everything rolled along quite nicely, right?

Let’s take a little trip back. Just 100 years or so.

The 1920s gave us The Great Crash. The 1930s handed us The Great Depression — unemployment hitting 25%, banks failing, families devastated for a full decade. The 1940s? A World War that consumed the entire planet. The 1950s brought the Korean War, the Cold War, and the very real daily anxiety of nuclear annihilation. Duck and cover, kids.

The 1960s? Vietnam. The assassinations of JFK, RFK, and Martin Luther King. Cities burning. A society tearing itself apart in real time. The 1970s served up stagflation, oil embargoes, and interest rates that climbed to 20%. Twenty percent. Businesses were crushed by the simple act of borrowing money. The 1980s collapsed the Savings and Loan industry — a $130 billion taxpayer bailout to clean up the mess.

The 1990s? The Gulf War, the Asian Financial Crisis, and a Dot-Com bubble inflating to dangerous, absurd levels. The 2000s opened with 9/11 — a single morning that reshaped the entire world — and closed with the 2008 Housing Collapse that nearly took the global financial system down with it. The 2010s brought European Debt Crisis, Brexit chaos, and trade wars quietly beginning to simmer. And the 2020s? COVID shut down the global economy overnight. Then came inflation, supply chain collapse, and wars in Ukraine and the Middle East.

So. Still dreaming of those stable, peaceful good old days?

I am sorry to have dragged you through all of that with such relentless cheerfulness.

But here is the point — and it is an important one.

There has not been a single calm, stable, uneventful decade in 100 years.

Not one.

And yet — businesses were built. Families were fed. Companies grew, adapted, and thrived. Through all of it.

Oh, But Wait — The 2030s Will Fix Everything

No inflation. No tariffs. Supply chains humming beautifully. Global trade expanding. Employees thriving. Businesses prospering. Peace and goodwill washing over the entire planet.

Right?

Yeah. Do not hold your breath.

The storm is not a temporary detour from normal. The storm is normal. The sooner we accept that as business owners, the sooner we can get on with the real work.

So What Do We Actually Control?

Quite a lot, as it turns out.

First — keep your fixed costs lean. Fixed costs are the enemy in volatile times. The lower your overhead, the more agile you are. When the next crisis hits — and it will — a lean cost structure lets you pivot, absorb, and survive while your bloated competitors are gasping for air. Review every fixed cost. Ask the hard question: do I truly need this right now?

Second — obsess over your customers. Here is the one thread that runs consistently through every single decade of chaos listed above. The businesses that survived and thrived were the ones that were kind, responsive, reliable, and genuinely caring. Every time. Soft skills, it turns out, are remarkably resilient in the face of wars, recessions, and pandemics. Weird, right? Be on time. Answer the phone. Do what you say you will do. Care — genuinely care — about the people who do business with you. That never goes out of style, regardless of what the economy is doing.

Third — build systems that adapt. A business without solid systems is fragile by design. When external chaos hits, your internal systems are what keep you steady. Document how you do things. Build processes that do not depend entirely on one person. Create a financial dashboard so you always know where you stand — weekly, not monthly. You cannot navigate a storm without instruments.

Fourth — always be adding value. Price increases, tariffs, and rising costs are much easier to absorb — for both you and your customers — when you are relentlessly focused on delivering value. The businesses that get squeezed hardest in tough times are the ones competing on price alone. Do not be that business.

The Bottom Line

The world has always been unstable. It always will be.

The businesses thriving right now are not the ones that predicted the chaos. They are the ones that were built to absorb it — lean, customer-focused, systemized, and clear-eyed about what they can and cannot control.

Focus on what is inside your four walls. Keep your costs tight. Love your customers. Build great systems. Add value every single day.

The storm will pass. It always does.

And the businesses still standing when it does? They were ready.

Thanks for reading…

The “F” Word That No One Likes to Talk About

True Story – Bank Detail Scam

Just last month, a client of ours told me about something disturbing – four of their business contacts were tricked into changing supplier bank details.

Here’s how it went down – someone pretending to be from a supplier emailed the bookkeeper. They said the supplier’s banking information had changed and asked for the payment details to be updated. The bookkeeper, thinking they were just following instructions, updated the details.

The next payment went straight into the fraudster’s account, not the supplier’s. By the time the real supplier followed up asking where their money was, it was gone. How much did they lose – $107,000.

This scam is on the rise, and it’s catching smart, careful companies off guard.

And that brings me to the “F” word that most business owners don’t like to talk about…

It is… (cough-cough)… fraud.

Could never happen to you, right? Actually it can, and it does happen to many more businesses than you think.

And, there are two sad truths here:

  1. The “best” designed frauds are very hard to detect, and can go on for years and years undetected.
  2. They are often the most trusted employees who pull them off.

NOTE – please don’t read point (2) and automatically start to mistrust your great employees. 😊

You may think that with perfect Internal Controls you’d have no fraud. Unfortunately, that is not the case.

Even with a 3-way match, there are frauds that are very, very difficult to detect.

For context, a 3-way match is when quantities, price per unit, terms and other details are matched to:

  1. The vendor invoice which has been approved.
  2. The Purchase Order prepared by the company.
  3. The Receiving Report prepared by the company.

Let me walk you through a few frauds that make even the best systems sweat.

Pass-Through Scheme

One fraud expert has said it is very common and very difficult to detect with even good Internal Controls (like 3-way matching).

The pass-through scheme involves three companies:

  1. The supplier company
  2. A shell company
  3. Your company

It goes like this:

  1. The perpetrator places an order with the shell company.
  2. The shell company places an order with the supplier company.
  3. The supplier company ships the goods to your company. The goods are received in the correct quantities and condition.
  4. The supplier company invoices the shell company and the shell company in turn invoices your company with, say, a 5–10% markup.

If that seems like a small markup, think again. I read recently of a company that lost $500,000 per year to a scheme like this.

Here’s how it worked:
A salesperson at a supplier company convinced an employee (of a defrauded company) to buy direct from a shell company with the same terms as the supplier. The first few invoices were passed on exactly, in the same quantities and prices as the supplier.

Then the markups began. The “clever-crooked” salesperson enrolled the employee with kickbacks. In one year, $500,000 was over-charged.

Collusion makes things much harder to uncover. That’s a true story.

Rental Building Fraud

When I was articling to be a Chartered Accountant in my twenties, I remember auditing a public company that managed rental buildings.

A few years before I worked on the audit, the Controller told me what happened:

Her most trusted bookkeeper, working in Accounts Payable, had her boyfriend invoice the company for painting jobs supposedly done on various buildings. She forged building manager initials to “approve” the bills.

It was the kind of expense that made sense for this type of company, so no red flags were raised.

Then, as part of the audit, a call was made to a building manager to verify an invoice—and the shocked manager said the building had NOT been painted at all.

The whole scheme unraveled. The bookkeeper and her boyfriend were charged.

This was a woman the Controller loved and trusted, and it broke her heart. She told me she never trusted anyone after that and became a workaholic, doing until-midnight shifts to cover work she used to delegate.

Sad story. But compared to the pass-through scheme, this one was actually easier to catch (because the goods/services were never delivered). The pass-through scheme is slicker, because the goods do show up.

Over-Ordering

Another tough one to detect: when a trusted employee has physical custody of goods ordered.

Here’s what happens: they over-order a little each time and siphon off the extra goods for resale.

The bills look correct. The receiving reports match. And the person doing the receiving signs off that everything was delivered.

This works especially well with goods that can easily be sold on the open market.

Bank Detail Change Scam (New + Widespread)

This one is exploding right now — and it’s brutally effective because it preys on trust and routine.

How it works:

  1. A person pretending to be from a supplier contacts your bookkeeper or accounts payable team.
  2. They claim the supplier’s banking details have changed and ask you to update the details for the next payment.
  3. Your team obliges, thinking they’re doing the right thing.
  4. The next payment is sent straight to the fraudster’s account — not the supplier’s.

A client of ours has seen this happen with four of their business contacts in just the last few months. That’s how common it’s becoming.

And here’s the kicker – everything looks legitimate. The emails often copy the supplier’s branding, and the request comes across as routine. By the time the fraud is caught, the money is long gone.

How to Avoid

There are a few things you can do:

  1. Screen carefully when hiring. Character matters.
  2. Use Purchase Orders and get them approved.
  3. Separate receiving from purchasing. One person prepares the PO, another does the receiving.
  4. Track inventory in real time. Watch for unusual stock outages.
  5. Audit your vendors. Look for shell companies or ownership red flags.
  6. Use cloud approval software. Programs like ApprovalMax trace approvals back to actual IP addresses (harder to fake than initials).
  7. For banking changes, always verify. Call your supplier at a trusted number (never the one in the email) before updating bank details.

For smaller companies, some basic Internal Controls combined with cloud-based tools are usually enough to prevent fraud.

For larger businesses with millions in purchases, the risks scale — and so does the need for vigilance.

And one last tip: be suspicious of employees in accounts payable or purchasing who never take holidays. Fraud often unravels only when someone else steps in.

At a philosophical level, it’s hard to imagine how people could enjoy spending money they didn’t earn. And yet… they do.

But history shows that frauds nearly always get uncovered, whether through audits, accidents, or a guilty conscience leading to sloppy mistakes.

It’s only a matter of time.

Thanks for reading…

Digital Sabbaticals – The Retreat Your Brain Needs

Our digital world holds many advantages…

Our business would not function without the internet and online software.

Yet, there is a downside. Being online, all the time, and losing touch with nature and the analog world.

I thought this was a terrific blog from the Freedom app I use to manage my online time:

Digital Sabbaticals

What do you think of this? Would love to hear your thoughts.

Thanks for reading…