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Focus on Habits Versus Goals for Your Business Success

In the beginning of every New Year, most people set goals. By February – now – they are usually forgotten.

On the other hand, habits create results.

Even micro-habits (more on this later) can completely transform your business, and your life.

For years I have been using a life-changing software app on my phone called Loop Habit Tracker. (This is an Android app, and, sadly, I do not think that it is available in the iPhone Store).

How Does Habit Tracker Work?

It is super simple, yet do not let that fool you. Simple is better for habits. Complex means you will rarely do it, or inconsistently do it.

First, you create a habit in the app.

It can be a “yes” or “no” type habit, or it can be a measurable habit.

A “yes or no” type habit is simply did I do it, “yes,” or did I fail to do it, “no.”

An example is “did I exercise?” Yes, or, no?

A measurable habit is, for example, how many kilometers did I walk today? And you track your daily results from zero to the number you walked.

Simple, yes?

Does This Really Work? Come on!

I have some habits I am tracking that I have not missed a single day in years!

It took time to develop consistency and what motivates me is the visual disappointment in seeing unchecked habits.

Habits are activities that you do, and what you do consistently over time will create the desired results.

When a person creates big goals, they can have this short-term adrenal rush of imagining the massive results that will emerge from these BIG goals.

Perhaps your goal is to get super fit in six months, so you tell yourself you will do a 90-minute intense workout every day.

Then, as usually happens, life gets in the way. You cannot find ninety minutes every day, especially on busy days. Or sick days.

On the other hand, when you start small you create the habit first! Then you add a wee bit more. See how that goes. Then a wee bit more. Soon you are habitually doing what you wanted to in the beginning.

And here is another thing to think about. The habit is much greater than short-term bursts. For instance, I read the other day that moderate exercise is healthier than intense workouts.

Consistency trumps short-term blasts.

The Secret Ingredient Is…

The key to success with habits is this – start small.

Even tiny. So tiny it seems, well, even ridiculous.

It is like Kaizen, the Japanese technique in manufacturing of constant and never-ending improvement.

Small, daily movements towards excellence creates long term results in a more measured, stressless, consistent fashion.

I recently read about a woman who now does one hundred push-ups every single day.

In the beginning of her habit creation, how many do you think she did?

Five. Just five. From there she added more and now does one hundred each day.

How Many Habits Should You Track?

This is a great question. I am glad you asked…

I only track ten.

I chose them this way:

  1. Do I do the habit anyway? Is it already ingrained and does not need documenting? I do not need to be reminded to brush my teeth as an example!
  2. Is it important to me? Will this ingrained habit change my life? An example is daily workouts. I have not missed a day in years.
Should I Stop Tracking This Habit Once It Is Engrained?

I do not stop if the habit is that important to me. For example, I know that if I stop tracking my workout, I will not do it daily. I will make excuses on busy days.

How Does This Apply in Business?

Here are the key questions to ask yourself…

  1. Will this habit transform my results? In other words, will this habit, done daily, over time create remarkable results for my business?
  2. What do I procrastinate on that is profoundly important for business success?
  3. Is this activity “important, yet not urgent”? Think of activities that if you do not do, nothing bad will happen in the short-term. An example would be making outbound calls. You may not lose any of your current business, yet long-term your growth might be stagnant.

 

To start, only track 3-4 habits. Make sure to pick the most critically important activities in your business.

Here are some simple examples to help you get started:

  1. One call to one Team Member per day
  2. One call to one client each week
  3. Block 90 minutes of focused time for systems work three times a week.
  4. Write a blog weekly.
In Conclusion

To dive deeper into the impact of micro-habits and how life changing they can be, please read this blog:

https://freedom.to/blog/micro-habits/

Thank you for reading…

 

 

 

 

 

 

The System is Your Business

A few years ago, I wrote the following blog on systems. I am re-printing it as it is even more relevant now, in 2024.

Without systems, there is no consistency, no duplication, and no training. The customers get different results from different people and at various times. It is impossible to grow because without systems there is no duplication.

Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.” – Michael Gerber

Semi-Organized Chaos

Without systems in a business, you have semi-organized chaos. I have found in my work with hundreds of small businesses that it is the lack of systems that causes business failure more than any other factor. Lack of systems lead to other problems that are often identified as the problem when they are really the symptom. For instance, people often say poor finances led to the early death of that business. Or operational problems, or poor marketing. Lack of great systems is at the root of it all. (Of course, you still need a viable business model – selling snow skis in Morocco will not be a winner).

Some people hate the word “systems.” They want to be free. Free to create. Free to “go with the flow.” Freedom to “let their people figure things out on their own.” And, when things go wrong, they complain that “it’s so hard to find great people.”

Sports as Metaphor for Business

Sports is a fabulous metaphor for business – sporting games run on rules, systems, extensive training, and key metrics – just like a winning business does.

The other day, I read this funny story of what it was like for Nicky Gumbel refereeing a boy’s cricket game in England:

“I remember, years ago, a football match that had been arranged involving twenty-two young boys (including one of my sons, aged eight at the time). A friend of mine, Andy, was going to referee. Unfortunately, by 2.30 pm he had not turned up. The boys could wait no longer.

I was press-ganged into being the substitute referee. But I had no whistle, there were no markings for the boundaries of the pitch, and I did not know the rules as well as some of the boys.

The game soon descended into complete chaos. Some shouted that the ball was in. Others said that it was out. I was not at all sure, so I let things run. Then the fouls started. Some cried, ‘Foul.’ Others said, ‘No foul.’ I did not know who was right. So, I let them play on. Then people began to get hurt. By the time Andy arrived, there were three boys lying ‘injured’ on the ground and all the rest were shouting, mainly at me!

But the moment Andy arrived, he blew his whistle, arranged the teams, told them where the boundaries were and had them under complete control. The boys then enjoyed a great game of football.

Were the boys freer without the rules, or were they in fact less free? Without any effective authority, they could do exactly what they wanted. But people were confused and hurt. They much preferred it when the game was played according to the rules. Then they were free to enjoy the game. The rules of football are not designed to take away the fun of the game. They are designed to enable the game to be enjoyed to the full.”

So many businesses are just like this – semi-organized chaos. No rules, no systems, no order. Just people trying to figure out (each in their own way) how to get things done.

No Systems Make People Sick

In sports, as in the example above, people get physically hurt without boundaries. Do they get hurt in business with no boundaries?

Yes, they do. From added stress, sickness from over-work, anxiety. In-fighting. Blaming people instead of the system.

Without systems, everyone must make it up. Here is a simple example in my own business. I am a real stickler for the details in providing awesome service to our clients. As a virtual business we communicate a lot with emails. Without any Performance Standards (read, systems) each person just adds their own “style.”

Freedom of expression, right? Perhaps…

Our Email System

In our email system we sprinkle “softeners” throughout the email to inject tone in a toneless, flat form of communicating. Words like, “kindly,” as in “would you kindly confirm whether 3pm, Friday works for a quick call…”, “good morning/afternoon/evening”, “thank you”, “I was wondering if you would mind…”.

We do not use abbreviations. Have you ever got an email with a 3-letter abbreviation that you have no idea what they mean? I have…

We do not use loads of “happy faces” – yet one per email acts as a softener.

If I were to remove the names from a few emails in our company, you would have a tough time figuring out who wrote it.

This provides a consistent level of showing we care through that medium. It is a system, complete with Performance Standards.

What Should You Systematize in Your Business?

Start with the things that matter most to your customers and your Team. Think of your Team as a well-oiled machine as in a sports franchise. Give your “players” all the tools, training, coaching they need to perform as the stars they are.

Never blame a person, always blame a “system,” or lack of systems.

And, with great systems, you now have a means to counsel people out of your business, if they refuse to play by your “rules of the game.” Without systems you will never know if people just needed boundaries and training to excel.

People want to naturally do good and excel. They just make it up as best they can. Then bad owners blame them because they did not do it “their way.”

If you want duplication and consistency, give people a system to follow.

If I have a system, doesn’t that mean my people will become bored robots?

If you think that, let me ask you a question – did Wayne Gretsky, arguably the greatest hockey player of all time, operate inside of strict boundaries and rules as a hockey player? And did he display creativity and amazing capabilities inside of these rules?

People excel inside of rules, standards, systems, boundaries, not outside them. It is what makes a country work, a sports game, a community group, and it is what will make your business really soar!

Thanks for reading….