A colleague of mine recently had a great experience with buying a car online…
He firsthand experienced how making things seamless, customer-centric and awesome has tipped his buying decision almost solely on that distinction.
Thank you Ryan Lazanis for sharing your story with us…
Customer Service Trumps Almost Everything
Since moving to the suburbs, my wife and I have been in the market for a second car.
Our current car is a 5-year-old Tesla that we’ve been very happy with, but the market has changed and we wanted to keep our options open.
I was doing my initial research and was struck by a few things:
- The Tesla website is just so much easier to use than the competition.
- I was offered a trade-in online and within 12 hours I was chatting with a sales rep via SMS (amazing!)
- Their sales experience is unparalleled (simple, clear, concise). I could buy the car online within 5 minutes. No haggling.
This is over and above the amazing customer experience we’ve received since owning the car (the technology, the servicing, etc.)
There are nicer cars on the market that are arguably of higher quality.
But I’m convinced they still provide the easiest, most pleasant vehicle experience on the market.
And for that, they might win me back for a second car.
Customer experience trumps almost everything today.
What improvements can you make in your business that will make your customers lives easier?
How Many Do You Possess
To make it in business you must have certain traits. Technical skill is not one of them…
Check out these 5 Most Important Traits of a Modern Business Owner.
I think number 1 is the most important.
What do you think?
Words Matter
Authentic is dead.
Do you use words like authentic? Or, “is dead”?
Perhaps it is time to expunge these words from your website and other marketing materials.
Check this out Authentic is Dead. And so is “is Dead”
Hire Better, Faster
Online software has become super specialized.
Take the hiring process as an example.
You would think, well, I would think anyway, that one all-inclusive human resources software would cover everything needed for the hiring process, right?
Wrong.
Just in this one area of hiring check out the possibilities to hire better, and faster.
And the point is – if they help in saving time and money, they are worth it, don’t you think?
After all, hiring the wrong person can be hugely expensive.
Thanks for reading…