You have heard the phrase “take massive action” more times than you can count. It is the rally cry of entrepreneurs and their coaches. Push harder. Go bigger. Move faster.
And there is a time and place for that.
But if you are running a $3 to $20 million business, especially a family-owned one, “massive action” might not be the magic pill it once was. In fact, it could be exactly what is holding you back.
Let us talk about what really drives consistent, low-stress growth.
🚀 When Massive Action Works (and When It Does not)
Massive action can be a powerful tool. It is how you:
- Launch a new service line or product.
- Make a bold marketing move.
- Rapidly pivot in a crisis.
But it is also:
- Hard to sustain.
- Risky without a solid financial foundation.
- Draining for your team (and yourself).
We see this a lot with high-growth businesses—especially in industries like construction, property management, and even cross-border logistics. There is a sudden burst of growth… and then a scramble to catch up on systems, staff, and cash flow.
You are “winning”, but it does not feel like winning.
🎯 The Power of Precision – Rifle Shots + Daily Habits
What separates thriving $10M businesses from the ones that stall at $5M?
Not hustle.
Discipline. Systems. Focused execution.
We call this the “rifle shot” approach—making smart, well-aimed moves backed by rock-solid daily and weekly habits.
🛠️ What You Can Do This Quarter
You do not need to burn out to grow. Try this instead:
- Pick one high-leverage improvement. (Pricing, collections, margin, etc.)
- Set up a repeatable habit. (Weekly review, monthly scorecard.)
- Use the tools. (Xero + HubDoc + ApprovalMax + Plooto = less stress.)
- Avoid “growth at any cost” mindset. Target profitable, aligned growth.
Thanks for reading…