There are two fundamental ways to approach your business…
One is the Big Bang Theory. Setting BHAGs. Big Hairy Audacious Goals. Go big or go home.
You get the idea.
The other is the CANI approach to business (and life). Constant and never-ending improvement (CANI).
Small, tiny habits versus big goals.
Tiny, micro habits beat setting big goals every time.
I am a big believer in habits versus goals. Habits create the momentum towards your goals.
By doing little things consistently and improving on those little habits each week tremendous movement towards your goals will occur.
You will also be more relaxed and have more fun on the journey.
To read more about how to get started please read this:
4 Ways to Grow
Related to the above is making tiny improving in the Four Ways to Grow your business.
In fact, just 1% change in all four areas can create a massive momentum in your business.
Each of the Four Ways is unique, requiring a different strategy.
By focusing small changes and a 1% grow strategy in each of those areas the results can compound.
Imagine what would happen if in the next fiscal quarter for your business you achieved the following:
- 1% growth in new customers.
- 1% growth in existing customers coming back more often.
- 1% growth in your average sale. Who would leave for a 1% price increase?
- 1% reduction in total expenses.
I have a chart to demonstrate the effect of this. I will go through the numbers again in a future blog post.
Branding
A friend of mine, Isabelle Mercier specializes in brand creation, systems, and outsourced marketing.
This week she writes about how to create your brand.
She uses the word “envy”, which I am not big on.
I would replace with “strong desire” to have the results that the branding offers you.
Check it out here:
Mastering Envy The Key to Creating a Strong Brand in a Saturated Marketplace
Thanks for reading…