3 Tips to Massively Increase Sales By Cold Calling
Increase sales by cold calling? You would rather stick needles in your eyes, right? Seasoned sales pros hate cold calling. Did you know that? It is true. They do it because they think it gets sales. And cold calling does work. The problem it that it is a brutal game....
3 Things That Everyone Seems to Miss in Pricing
I just read a Blog from the Business Development Bank of Canada called 7 Steps to Setting the Right Price for Your Products or Services. The Blog makes some good points. I have 2 comments on it, though. Firstly, the Blog has the overall wrong focus. It is inward not...
3 Things You Must Measure to Forecast Sales
How do you forecast future sales? The word “forecast” means – “to predict or estimate (a future event or trend)”. Cash is tight. You must get your sales forecast to determine your cash-flow. People make one fundamental error in forecasting sales. They treat sales like...
Small Is the Gate and Narrow the Pathway to Creating Advocates
Being in business is just about creating and selling stuff. Delivering services. Right? Wrong. It is about creating advocates for your business. There is a pathway to creating advocates. It is narrow and uncrowded. Would you like to know what it is? The best way to...
The One Thing This Pandemic Revealed That People Do Not Have Enough Of
People love to shop. Businesses love to expand. Businesses and people spend what they earn… The one thing they do not have enough of is what? Savings. The pandemic created a global liquidity shock. Customer A owes your business money. They lost 95% of their sales....
Now, More Than Ever, It is Time to Chase Your Receivables
Selling on credit is risky… Businesses closed in the pandemic. Meaning they cannot pay you. Or, you cannot reach them, as offices closed. What to do? Three things. Number One – Re-Set Your Credit Terms It is better to have no sale than a bad debt. A bad debt is...
3 Must-Knows and 3 Tips in Understanding Your Cash-Flow
We are in the midst of a global liquidity shock. What is that? It goes like this. Business A is not getting paid. To preserve cash they stop paying their payables. Business B is Business A’s supplier. Business A’s account payable is Business B’s “accounts receivable”....
Two Marketing Tips in a Pandemic
Everything is going virtual, right? Zoom meetings. Cloud-based accounting. Online banking. VOIP phones. Website portals. The pandemic has forced businesses to figure out new ways to work online. How do you market right now? Tip #1 – Create an Awesome Service...
What Is the Purpose of Your Business?
Many people might answer the question above by saying, “to make a profit”. After all, why else would you be in business, if not to succeed and make a profit? Fair enough, however, consider in another area of your life – health. Would you ever say, the purpose of my...
Why the Conservatism Concept is So Important In Accounting
Kindly note the word “conservatism” in accounting has absolutely nothing to do with whether you vote conservative, liberal, or NDP! Ok, now I’ve got that out of the way, let’s define what it means in accounting. Conservatism in accounting simply means this – that...